Mattel and Fisher-Price
McGraw-Hill published our book, Own the Room, and we named the Mattel course to match the book title. Based on requests, we added Communication Skills to the mix. Mattel added professionals from HR, Shipping, and Accounting.
Over many years, Mattel has hired Eloqui to train sales and marketing divisions, customer insight teams, and executives in El Segundo, CA. and at Fisher-Price in East Aurora, NY.
Eloqui was then sent to train the entire Mattel Canada team, including President Sanjay Luthra. We have since trained senior executives throughout Mattel for presentations to their superiors and Board, delivered workshops on everything from PowerPoint to Managing Anxiety, and conducted strategy sessions to ensure their success.
Years ago, a Mattel executive attended an Eloqui public
workshop on a colleague’s recommendation. The exec wanted
to tune up his presentation skills to accelerate his
advancement. He then referred Eloqui to Mattel’s Executive Learning Center in El Segundo, CA.
Our relationship began with a course in Presentation Skills. Mattel sent us a mix of Marketing, Design and Sales professionals who regularly present to toy store reps at
Walmart; Toys R Us; and Target; film studios like Disney for matching product lines with their movies; and vendors like GM
for the Hot Wheels line. The attendees left the course with
greater confidence, improved presentations, and ways to
communicate what sets them apart. Word spread and their colleagues wanted the same for themselves.
