How to Sell Without Selling

The necessities of today’s competitive business climate dictate we all fine-tune our business development tools, and continuously increase our book of business. But yesterday’s selling doesn’t work. Asking someone to enlist your services, delivering a history and resume of your firm, or explaining why you are the best is off-putting, and the least effective way of generating new business.

Eloqui trainers provide practical techniques to build your business through effective communication and differentiation of your product and services. Participants learn active cueing and listening skills to engage and retain clients; how to implement the rule of reciprocity; read and adjust to the temperament of your prospect; the secret to forming enduring strategic alliances; techniques for crafting unforgettable descriptions of your services; a unique system of closing; and innovative marketing ideas to attract new clients.

Time: One 8 hour day or two half days
Participants: Up to 15
Two trainers, including individual DVD’s and follow-up 30:00 phone coaching
sessions with each participant.
Available for off-site retreat or boot camp: 2-4 hours


Testimonials

“We’re in the business of selling middle-market companies. As investment bankers, we have to make an immediate and solid connection with our clients. Then we reinforce that connection with in-depth research and years of experience as a trusted advisor to hundreds of companies. Eloqui fine-tuned our presentation skills to set us apart…Eloqui combines art and science in a unique combination to create a winning formula.”

James B. Freedman
Managing Director, Barrington Associates

“I learned a great deal from you at the ProVisors meeting. I took my new opening presentation to market the very next day and experienced amazing results. Used the same presentation yesterday at a networking lunch for my one minute introduction. Would you believe that I’ve been invited back to conduct a seminar relative to my occupation. Pure gold!”

Ken Stout
Financial Representative, Pacific Advisors