THE CREATIVE HABIT

In a Harvard Business Review interview, famous choreographer Twyla Tharp said “everyone can be creative, but you have to prepare for it with routine” and ”the best creativity is the result of habit and hard work”. 

Business clients often fall into the ‘bad’ habit of describing their work or opening their presentations exactly the same way. Their material has become stale through repetition. Establish a weekly routine to engage in free-form brainstorming.  This will jump-start your creativity. And if you are willing to risk minor failures, you will spark fresh ideas for your elevator speech, pitch or presentations. Besides, if you bomb, they won’t shoot you! This ‘good’ habit will make it easier for creativity to flow, and audiences or clients will anticipate hearing you.

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