A running theme in Silicon Valley is that the behemoth companies began in a garage. Although Hewlett-Packard and Apple Computers were formed in garages*, the founders also worked for major corporations and had access to equipment, contacts and funding. This part of the story is conveniently ignored, because the folklore is so appealing. The scenario is visual (we see the founders toiling in a garage) and dovetails with the larger American story, that in this country you can succeed with a good idea and can-do determination.
If you want audiences to remember your product, services or company, go back to the beginning. Carefully craft your story. It may not have begun in a garage, but make your ‘creation myth’ visual. Include the values of the founders. Keep it simple, brief and colorful to establish your place in history.
*A few years after Google was founded, Larry Page and Sergey Brin rented a garage for 6 months, so they could share the garage creation myth.
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