Non-Profits

Fundraising Workshop for Non-Profits

The purpose of this workshop is to increase major gifts from benefactors through the efforts of your organization’s staff and volunteers. The workshop will identify each individual’s strengths, build their confidence and provide practical skills for immediate application. The end game is to persuade and influence donors to give more– rather than simply to educate or inform them about your non-profit organization.

The Power of Giving

This workshop for up to 10 individuals will be led by two trainers. Effective trainings are built on interactive exercises and being “up on your feet” as much as possible. Therefore, each of the individuals will be called on to fully participate. Also, the group setting allows participants to receive feedback from both the trainers and their colleagues, in a relaxed, supportive environment.

The workshop will be divided into two half days, spaced approximately one month apart. Between the two sessions, the participants commit to and are held accountable for attending at least two networking meetings, donor meetings or social functions where they utilize their new skills. Also, between the two sessions, participants are encouraged to email or phone the trainers for support.

Here’s what will be covered:

DAY ONE:

I. Basic Eloqui Principles

A. What sets you Apart (Developing Authenticity)
B. Breaking the Ice

1. “Did you Know?” hooks
2. Tools for jump starting any conversation

C. What makes a Pitch Memorable?

1. Incorporating visual, salient details
2. Telling a good story
3. Reading and engaging your audience
          a. Active cueing and listening skills

II. The Next Level

A. Intention

        1. The role of Intention when pitching
        2. What is your objective and how to achieve it!

B. Engineering Perception

        1. Choosing the appropriate role
        2. Shorten the curve of being considered a Trusted Advisor
        3. Physical presence
        4. Demonstrating Leadership

DAY TWO:

III. Mastering the Art of Storytelling

A. Compelling narrative

         1. Building key elements
         2. Use of themes
         3. Keeping the Audience engaged

IV. Team Presenting

A. Mastering hand-offs
B. Dividing up content and responsibility

V. Putting it All Together

A. How to persuade the donor to give more
B. Building ongoing relationships

dshames@eloqui.biz