Don’t diminish your effectiveness by saying you “help” your clients. Help sounds like you are a social worker or you’ve made a phone call. To show your professional muscle, substitute  more active verbs like execute, research, implement, or partner for what you do. Make your listeners picture what you do and visualize your process. You will bring more value to your services that clients will pay for!

This entry was posted on Friday, September 11th, 2009 at 11:20 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.