As we considered our clients, we compared their differing communication styles. In general, clients over 40 tend to study written materials in depth, make notes and adapt the research to their style. Their struggle is with habits that are deeply ingrained, and a tendency to speak from a rigid structure, which decreases spontaneity.

Younger clients tend to scan written materials and spend less time in critical analysis, resulting in presentations that sound light. On a positive note, they tend to make a quicker audience connection and convey a sense of immediacy. Clearly, their presentations are not canned.

We believe the two demographic groups can learn from one another–in depth study and analysis produces gravitas and trust, while immediacy and conversational style produces confidence and likeability.

Great American Group brings Eloqui back to train their national sales organization.

Eloqui begins “Communicating for Hard Dollars” training for Bickmore Risk Services in Sacramento.

Deborah and David work with the newest Arthritis Foundation spokesperson.

The Eloqui workshop on intention, reading your audience and how to close on Friday, January 22nd from 1-5:00 p.m. is now full. The workshop will be held at the Eloqui offices in Calabasas.

Eloqui will be conducting a 1/2 day seminar at Safer Systems based on their book “Own the Room”.